Louis Fresta: aftermarketALLY

This month, we’re proud to recognize a leader who doesn’t just advocate for change - he embodies it. For 17 years, Louis Fresta has been a driving force at CRC Industries, where he leads with heart, integrity, and a deep commitment to people.

As VP of Commercial Sales – Americas, Lou has mentored, sponsored, and championed women across all levels of the organization - not out of obligation, but because he understands that diverse voices strengthen teams, and what’s good for people is good for business. He listens with intention, speaks up when women aren’t in the room, and opens doors for women that have historically been closed.

Lou has prioritized the development of rising leaders within CRC and beyond, ensuring scholarship opportunities reach women in our industry and supporting advancement of women across key accounts like NAPA, AutoZone, and Advance. His influence has helped reshape CRC America’s leadership team - 25% of whom are now women - and his impact continues to ripple outward through those he’s mentored.

Ask anyone who’s worked with him, and they’ll say the same: Lou doesn’t just believe in people - he invests in their growth. He models everyday allyship with humility and consistency, creating space where all can thrive.

Please join us in celebrating Lou Fresta—an #aftermarketALLY and a true builder of opportunity in the automotive aftermarket.

Allyship unlocks the heart of inclusion. Join us as we reflect, reinforce, and recognize allyship through this campaign on LinkedIn. Nominate an inspiring leader for monthly recognition here: https://lnkd.in/eBkhxnEx